CASE STUDY 01
TikTok & Instagram Organic Growth (Daily Digital Agency)
Role: Content Marketing Intern (full ownership of organic social content)
THE BRIEF:
Grow the agency’s TikTok from zero — no budget, no audience, no paid spend — while increasing brand awareness and lead generation.
KEY INSIGHTS:
Content performance improved when hooks directly addressed business pain points in the first 3 seconds, increasing retention and shareability.
KEY LEARNINGS:
Early content reached the wrong audience (US/Canada). Fixing geo-targeting significantly improved engagement quality and relevance.
WHAT I DID:
- Audited the marketing niche to identify high-performing formats, hooks, and gaps
- Built a content strategy around marketing education and business insights targeting NZ and Australian audiences
- Produced high-volume short-form content while testing hooks and formats to optimise watch time, retention, and shareability
- Owned the full process end-to-end: ideation, scripting, filming, editing (CapCut & Canva), scheduling, posting, and on-camera delivery
- Identified and corrected a geo-targeting issue (US/Canada audience) through collaboration with a NZ-based creator
THE RESULTS:
3.5M+
Views (6 weeks, organic only)
300k+
Instagram views
2.7M
Views on a single TikTok
+37,000%
Follower growth (3 → 1,115)
65k +
NZ-targeted viewers via influencer collaboration
WHY IT WORKED:
- Content was built on proven high-retention formats, not guesswork
- Strong hooks improved scroll-stopping performance
- High-volume testing identified and scaled winning formats quickly
- Fixing targeting ensured content reached the correct audience
- Leveraging trending topics increased shareability and reach
TikTok Video Examples & Results (Daily Digital Marketing Agency)
Instagram Reel Examples & Results (Daily Digital Marketing Agency)
Instagram Static Post Examples & Results (Daily Digital Marketing Agency)
