CASE STUDY 03
Social Media Content — Multi-Client: eCommerce · Trade · Corporate
Role: Content Marketing Intern (multi-client content execution)
THE BRIEF:
Create and manage social media content across multiple clients in New Zealand and Australia.
KEY INSIGHTS:
Customising tone and messaging per client significantly improved content performance vs. using a standardised approach.
WHAT I DID:
- Developed tailored content strategies for each client
- Created and scheduled content across LinkedIn, Instagram, and Facebook
- Produced all creative assets in Canva and CapCut
- Adapted tone and style across industries to maintain brand consistency
- Managed approvals via Trello and scheduling tools
THE RESULTS:
- Managed multiple clients across three industries simultaneously
- Created 200+ posts across all client accounts
- Full end-to-end ownership of content production
- Zero missed deadlines across the internship
TOOLS USED:
WHY IT WORKED:
- Content was tailored to each brand, avoiding a generic approach
- Strong systems ensured consistent execution
- Clear audience understanding improved engagement and relevance